Launch Pad Startup Case Study - bVitra
bVitra (formerly Chi Wellness Products) is the innovative brainchild of Lila Bate, a passionate person who resolved to develop an organic approach for common well-being issues. Lila is an inspiring, driven individual who wants to make a positive contribution to health and well-being, particularly for children.
Lila recognized the problem through personal experience and the experiences of people in her network. Many commercial soak remedies and restorants contain non-organic ingredients that can have negative side-effects.
Lila was determined to create a product that was fully organic and effective in energizing the body and relieving a number of bodily symptoms including pain and other discomforts. The product is based on natural minerals and essential oils.
There are only two hardtech startups in the LP accelerator program, with bVitra being one of these. Lila has been able to utilize the services of Launch Pad to develop a business plan, optimize use of social media and for coding. She has access to expert mentorship and technical advice, helping her to drive the business to a stage where it can become viable.
Where the business is at
bVitra has an amazing and modern website with online sales of 3 main products, with a number of variants depending on the reason for use of the product:
The business is using a local manufacturer to produce the products currently on sale. It is seeking official accreditation from Australian Certified Organic plus the National Institute of Complementary Medicine. These certifications will enable expansion of market reach and give potential users confidence in the products.
bVitra is a great example of a small startup with an idea generated from negative experiences with products already on the market and the desire to create products that are guaranteed organic, ethically-sourced and effective. Launch Pad has, as the name implies, provided a launching pad to take the business idea to the next level.